DrGo Men’s Health Campaign

Designed the user flow and web/UI interface for DrGo’s Men’s Health campaign. The process guides users from the landing page, through the assessment and then to login or registration. After that, users receive personalized results with options to share them. The campaign addresses the sensitive topic of erectile dysfunction in Asia. It uses discreet and playful visuals. These include cucumbers, bananas, tofu and even the Leaning Tower of Pisa. Each visual illustrates a different level of erectile hardness, based on the International Index of Erectile Function. This approach makes the subject more approachable. It encourages users to complete the health assessment and register as members. The goal is to help men feel more comfortable discussing and managing their health concerns.